| Sep 1, 2018

Win Once, Win the Shopper: The Amazon Revolution


Amazon first changed the way shoppers search for products online and won their brand loyalty with Amazon Prime. Now, Amazon is getting into grocery with the purchase of Whole Foods. While it may have seemed counterintuitive for the world’s biggest online retailer to purchase a brick-and-mortar retailer, when we compare the category conversion rates for Amazon with those of Whole Foods, we can clearly see the grocery gap that Amazon was aiming to fill.

In this exclusive New Frontier, we will dive into the most important questions about Amazon’s acquisition of Whole Foods, including:

  • How is Amazon changing shopping behavior?
  • How is Amazon growing its presence in retail and beyond?
  • What do consumers want from Amazon?
  • How do brands win with Amazon?

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