| Oct 1, 2018

Win Once, Win the Shopper: The Amazon Revolution

Amazon has grown Subscribe and Save, drove retailers to invest in Click and Collect, and led innovation in the smart home space. We analyzed the purchase behavior of and surveyed our verified Amazon shopper panelists to understand:

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  • Whether Amazon’s acquisition of Whole Foods changed shopper behavior
  • Which channels the Whole Foods acquisition has affected
  • The industries shoppers want Amazon to enter next
  • What Services and Experiences shoppers want Amazon to provide
  • How quickly shoppers would switch to an "all Amazon word"
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