| Mar 1, 2020

The Whole New Frontier: The 21-Slide Guide to Engaging Specialty Dieters and Healthy Eaters


Vegetarian. Vegan. Gluten Free. Keto. Intermittent Fasting. Flexitarian. Mediterranean. Pescatarian. Whole30. South Beach. FODMAP.

Consumers who follow a specialty-food diet spend 33% more per year on groceries and shop more often. In this New Frontier, we provide the insights you need to engage these consumers, including:

  • The demographics and psychographics of consumers with specialty diet
  • The motivations driving dieting in 2020, according to verified dieters 
  • How the buying behavior of dieters and non-dieters differs 
  • Which retailers and channels are successfully engaging dieters

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