The Whole New Frontier: The 21-Slide Guide to Engaging Specialty Dieters and Healthy Eaters

Vegetarian. Vegan. Gluten Free. Keto. Intermittent Fasting. Flexitarian. Mediterranean. Pescatarian. Whole30. South Beach. FODMAP.

Consumers who follow a specialty-food diet spend 33% more per year on groceries and shop more often. In this New Frontier, we provide the insights you need to engage these consumers, including:

• The demographics and psychographics of consumers with specialty diet
• The motivations driving dieting in 2020, according to verified dieters 
• How the buying behavior of dieters and non-dieters differs 
• Which retailers and channels are successfully engaging dieters