Thanksgiving Grocery 2020 Report

This Thanksgiving, many consumers stayed home for the holidays, which translated into sales growth for many brands and retailers ─ grocery sales soared and households purchasing turkeys nearly doubled versus last year.

To provide you with the most complete post-Thanksgiving analysis, we’ve compiled data from Numerator Insights, Promotions Intel, and Ad Intel, along with omnichannel share data into this comprehensive Thanksgiving 2020 report.

Download the report to learn:

• Grocery share by retailer, 2020 vs. 2019
• Top performing categories, basket sizes, trip shifts, and demographics
• Top promoting retailers, categories, and media types
• And more!