| Dec 11, 2020

Thanksgiving Grocery 2020 Report


This Thanksgiving, many consumers stayed home for the holidays, which translated into sales growth for many brands and retailers ─ grocery sales soared and households purchasing turkeys nearly doubled versus last year.

To provide you with the most complete post-Thanksgiving analysis, we’ve compiled data from Numerator Insights, Promotions Intel, and Ad Intel, along with omnichannel share data into this comprehensive Thanksgiving 2020 report.

Download the report to learn:

  • Grocery share by retailer, 2020 vs. 2019
  • Top performing categories, basket sizes, trip shifts, and demographics
  • Top promoting retailers, categories, and media types
  • And more!
Download the Report

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