Dec 11, 2020

Thanksgiving Grocery 2020 Report

two men having thanksgiving dinner


This Thanksgiving, many consumers stayed home for the holidays, which translated into sales growth for many brands and retailers ─ grocery sales soared and households purchasing turkeys nearly doubled versus last year.

To provide you with the most complete post-Thanksgiving analysis, we’ve compiled data from Numerator Insights, Promotions Intel, and Ad Intel, along with omnichannel share data into this comprehensive Thanksgiving 2020 report.

Download the report to learn:

  • Grocery share by retailer, 2020 vs. 2019
  • Top performing categories, basket sizes, trip shifts, and demographics
  • Top promoting retailers, categories, and media types
  • And more!
Download the Report

2019 Content Download