Tempt Them With Turkey

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It’s no surprise that turkey is the star of the Thanksgiving table, and as such it tends to be a major factor in consumers’ Thanksgiving grocery shopping decisions. Though normally creatures of habit, 60% of shoppers plan to shop for some items outside their regular grocery store this season - and turkey is the number one item they say they’ll be looking for.

There are tons of opportunities to capture leaking Thanksgiving dollars as shoppers look elsewhere for key holiday items, and promoting these items early and often can lead you to Thanksgiving success. Check out our holiday survey where we provide consumer insights surrounding the Thanksgiving shopping trip, including the top 5 items consumers plan to shop for, where they plan to shop, and the types of promotions your competitor’s are using to drive sales.