| Jan 21, 2022

Super Bowl LVI Consumer Intentions

To help brands, retailers and agencies inform their strategies for Super Bowl LVI, we surveyed 1,800 consumers about their upcoming plans for the event.

Download the report to find out how consumers plan to celebrate and shop for Super Bowl LVI. You’ll learn:

  • Super Bowl LVI viewers’ expectations for in-home and out-of-home activities
  • How much Super Bowl LVI viewers intend to spend on food & drink in 2022 compared to previous years
  • How many intend to upgrade their TVs or related entertainment devices in advance of the big game, and which groups are more likely to do so
  • What alcohol purchases Super Bowl LVI viewers plan to make, and how that varies by age
  • How consumers expect inflation and the Omicron variant to impact their Super Bowl LVI plans
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