The Rise of Skinimalism & Makeup with Benefits
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Report
The Rise of Skinimalism & Makeup with Benefits
Beauty shoppers are embracing “skinimalism” with multitasking makeup hybrids that simplify routines without sacrificing benefits. Numerator’s latest analysis, leveraged by…
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Report
Winner, Winner, Chicken Dinner: Tracking Poultry’s Momentum with Health-Focused Guests
Chicken is fueling growth in QSR, with health-conscious “Chicken Increasers” driving demand for salads, bowls, and produce. Discover how consumer…
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Article
Mobile Mastery: Insights into the Starbucks App
How does the Starbucks mobile app contribute to the chain's success, and what can your business learn from its strategy?
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White Paper: Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data.
Learn when it is appropriate to use POS data vs. Panel data vs. the newcomer, Omnichannel Market Share Measurement data, especially as they relate to understanding the behavior of today’s consumer.
