Rite Aid’s Retail Shakeup

Rite Aid’s restructure is changing the retail game. After filing for bankruptcy protection in October 2023, the drug retailer has announced 150+ store closures so far, with 400-500 expected in total. 27% of US households have shopped at Rite Aid in the past year– skewing towards urban multicultural families who drive valuable traffic for retailers.

Retailers have the opportunity to win over some of the 10+ million Rite Aid shoppers, but competition is stiff. Download our report on Rite Aid’s Retail Shakeup to learn about:

• Opportunities for geographic targeting
• Strategies for winning over Rite Aid Rx buyers
• The categories and promotional deals that most appeal to Rite Aid shoppers