The Private Label Paradox
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Stay in the know with the latest from Numerator.
Article
Price Sensitivity Redefines the Consumer Electronics Market
As consumer confidence shifts, shoppers are approaching the consumer electronics market with greater intention and a stronger focus on value.…
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Article
Play Has No Age: Trends Redefining the Toy Industry
As the toy industry evolves, shoppers are gravitating toward brands that reflect their interests and lifestyles. To stay top of…
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Webinar
The Business Impact of Relying on Recall
Consumer recall doesn’t always match real shopping behavior. Join our upcoming webinar to explore the “Say-Do Gap” and discover how…
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White Paper: Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data.
Learn when it is appropriate to use POS data vs. Panel data vs. the newcomer, Omnichannel Market Share Measurement data, especially as they relate to understanding the behavior of today’s consumer.
