Report
Aug 20, 2021

Planning for Labor Day 2021

Family and friends gathering for a backyard barbecue on Labor Day during COVID.

With Labor Day quickly approaching and a resurgence in US COVID-19 cases & restrictions, Numerator has fielded a second wave of our holiday planning survey exclusive to Labor Day to track changes in sentiment and planning for the upcoming holiday. With roughly 1,000 total Labor Day Celebrators surveyed in June 2021 and again in August 2021, this report helps brands & retailers by shedding light on where consumers are taking steps back and where they are leaning in this Labor Day.

Download the report to learn:

  • How consumers feel about this upcoming Labor Day & how they plan to celebrate
  • What shopping behaviors and spending habits are likely to look like this Labor Day
  • How Labor Day plans & sentiments have changed between June & August 2021
  • PLUS: How Labor Day expectations differ based on COVID-19 vaccination status & US Region
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