Oat: The New G.O.A.T. in Milk
Get an overview of the Oat Milk Category: As Non-Dairy Milk Alternatives continue to grow, how does Oat Milk compare to Almond and Coconut? And who are the shopper purchasing Oat Milk?
Download this report to learn:
- The performance and evolution of the non-dairy milk alternative category
- Who is the oat milk shopper and what other types of milk are they buying
- Where is oat milk sourcing volume from?
- The incrementality of oat milk to the non-dairy milk alternative category