| May 6, 2019

Mythbusters: High Income Dollar Channel Shoppers

“High-income households don’t shop the dollar channel.”

Welcome to Numerator Mythbusters, our monthly series that uses Numerator data to investigate popular retail assumptions to see if they hold true. Contrary to popular belief, data from our omnichannel, demographically representative purchase panel shows that 84% of high-income households do shop the dollar channel.

Download our first Mythbusters report to learn:

  • Which categories high-income households favor when shopping in the dollar channel

  • How much and how often these households shop at dollar stores

  • Which dollar stores high-income households prefer

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