Mythbusters: Best Buy & Amazon
“Best Buy is Amazon’s showroom.”
Despite fears that brick-and-mortar retailers like Best Buy are becoming nothing more than a showroom for Amazon, a recent Numerator survey showed that in the land of consumer electronics, buyers were far more likely to do preliminary research online and make their purchase in-store than the other way around.
Download our latest Mythbusters report to learn:
How consumer electronics buyers prepared for their purchases
Which categories were most likely to be researched ahead of time
Why consumers chose to make their purchases in-store or online