Mythbusters: Best Buy & Amazon

“Best Buy is Amazon’s showroom.”

Despite fears that brick-and-mortar retailers like Best Buy are becoming nothing more than a showroom for Amazon, a recent Numerator survey showed that in the land of consumer electronics, buyers were far more likely to do preliminary research online and make their purchase in-store than the other way around.

Download our latest Mythbusters report to learn:

• How consumer electronics buyers prepared for their purchases

• Which categories were most likely to be researched ahead of time

• Why consumers chose to make their purchases in-store or online