Mythbusters: Best Buy & Amazon
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Stay in the know with the latest from Numerator.
Report
Rethinking Consumer Appetite for Restaurants: How GLP-1 Medications Impact Guest Behavior
Our just-published report leverages Numerator’s proprietary consumer panel to analyze the behavior of verified fast food guests who actively use…
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White Paper
Risky Recall: Why Verified Buyer Data Is the New Research Imperative
Discover the disconnect between what consumers say and what they do. Numerator's latest study compares survey responses to actual purchase…
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Article
Summer Vacation 2025: Who’s Traveling and Who’s Not?
Explore how Gen Z and Millennials are driving growth in private label sales and what brands must do to meet…
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White Paper: Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data.
Learn when it is appropriate to use POS data vs. Panel data vs. the newcomer, Omnichannel Market Share Measurement data, especially as they relate to understanding the behavior of today’s consumer.
