Mythbusters: Best Buy & Amazon
“Best Buy is Amazon’s showroom.”
Despite fears that brick-and-mortar retailers like Best Buy are becoming nothing more than a showroom for Amazon, a recent Numerator survey showed that in the land of consumer electronics, buyers were far more likely to do preliminary research online and make their purchase in-store than the other way around.
Download our latest Mythbusters report to learn:
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How consumer electronics buyers prepared for their purchases
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Which categories were most likely to be researched ahead of time
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Why consumers chose to make their purchases in-store or online