| Feb 17, 2020

Mythbusters: Best Buy & Amazon

“Best Buy is Amazon’s showroom.”

Despite fears that brick-and-mortar retailers like Best Buy are becoming nothing more than a showroom for Amazon, a recent Numerator survey showed that in the land of consumer electronics, buyers were far more likely to do preliminary research online and make their purchase in-store than the other way around.

Download our latest Mythbusters report to learn:

  • How consumer electronics buyers prepared for their purchases

  • Which categories were most likely to be researched ahead of time

  • Why consumers chose to make their purchases in-store or online

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