Measuring Marijuana
More Americans are buying and using legal cannabis, whether medicinal or recreational, and retailers are following suit. Brick & mortar retailers like the Apothecarium and e-Commerce retailers like eaze now offer a wide array of cannabis to shoppers, which is changing their shopping behavior.
Take a look at this New Frontier report, covering the legal cannabis users in our modern consumer panel, to understand:
- Who exactly are the cannabis shoppers
- How they shop for cannabis and in traditional departments, like Grocery and QSR
- Which categories their cannabis consumption impacts
- Why they consume cannabis
- What this means for your category
