| Oct 29, 2018

Measuring Marijuana


More Americans are buying and using legal cannabis, whether medicinal or recreational, and retailers are following suit. Brick & mortar retailers like the Apothecarium and e-Commerce retailers like eaze now offer a wide array of cannabis to shoppers, which is changing their shopping behavior.

Take a look at this New Frontier report, covering the legal cannabis users in our modern consumer panel, to understand:

  • Who exactly are the cannabis shoppers
  • How they shop for cannabis and in traditional departments, like Grocery and QSR
  • Which categories their cannabis consumption impacts
  • Why they consume cannabis
  • What this means for your category

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