Insights Fuel Up: Consumer Reactions to Rising Gas Prices

Rising gas prices have left consumers scrambling— for discounts, loyalty perks, and shorter routes overall. To quantify the impact of high gas prices on consumer behavior, we surveyed over 600 consumers and analyzed their responses across urbanicity, income level, and past Gas & Convenience behavior.

Download this survey-based report to learn how distinct consumer groups plan to shift:

• Travel plans
• Gas purchasing habits
• Day-to-day travel and shopping behavior