October Update: Inflation’s Impact on Home Improvement Shoppers
Home improvement shoppers say they’re shifting project plans due to inflation, but their actions don’t always match their intentions— 2x more households have completed DIY projects so far in 2022 than originally had intended to.
In this October inflation update, we revisit the impact that rising prices have had on home improvement purchase behavior and future project intentions. Download the report to learn:
- How consumers are adjusting discretionary spending in response to inflation across key home improvement categories.
- Which home improvement categories are proving to be more inflation-proof
- How consumers’ plans for projects have compared to their execution so far, and which types of projects they continue to take on
- How the right promotional strategy can help maintain brand & retailer health through inflation