| Nov 15, 2023

How to Win the Toy Holiday Season

Parents and Gifters prefer the online experience

The inflationary environment triggered a down year for Toys & Games as consumers became more budget-conscious. To compensate, how can toymakers capitalize on the holiday season to win the Toys & Games consumer and have a strong Q4?

In this report, we explore strategies for toymakers to thrive during the holiday season. Focusing on key buyer segments, shifting channels, and the impact of popular toy content trends, brands and retailers can tailor the shopping experience to their core segments.

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