How to Win the Toy Holiday Season
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Article
Play Has No Age: Trends Redefining the Toy Industry
As the toy industry evolves, shoppers are gravitating toward brands that reflect their interests and lifestyles. To stay top of…
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Webinar
The Business Impact of Relying on Recall
Consumer recall doesn’t always match real shopping behavior. Join our upcoming webinar to explore the “Say-Do Gap” and discover how…
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Webinar
Developing Promotional Strategies in an Uncertain Environment
Join us on November 11 at 11am CT to learn how brands and retailers can optimize their promotional strategies for…
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White Paper: Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data.
Learn when it is appropriate to use POS data vs. Panel data vs. the newcomer, Omnichannel Market Share Measurement data, especially as they relate to understanding the behavior of today’s consumer.
