| May 4, 2023

A Forward Focus on Wellness and the Asian Consumer

A Forward Focus on Wellness and the Asian Consumer

In our latest consumer deep dive, we examine the preferences and behaviors of Asian consumers, with a focus on health and wellness— a particularly important aspect of their day-to-day lifestyles. Download the report to learn:

  • The demographic and psychographic makeup of Asian consumers
  • Where are Asian consumers most likely to shop, and how perceptions of quality influence their purchase decisions.
  • How Asian consumers’ prioritization of holistic wellness impacts their shopping habits and product preferences, particularly within Grocery and Health & Beauty categories.
  • Which media avenues are best for connecting with Asian consumers, and how product reviews and celebrity endorsements influence their decisions.
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