Gearing Up for the Holidays

Over 50% of shoppers start shopping for the holidays before Halloween, and when it comes to influencing their shopping behavior, circulars matter - especially for toy buyers. The holidays present a unique opportunity for brands and retailers, and an obstacle to beat out the competition. 

In this holiday edition New Frontier report, we will explore:

• When shoppers start and finish their holiday gift search
• The importance of Black Friday and Cyber Monday in the overall shopping season
• How much gift shopping has moved online 
• How retailers can appeal to holiday shoppers through convenience