Accounting for Consumers in M&A Decisions

In a climate of economic uncertainty, brand acquisitions become both promising and risky. Deciding on the right targets and understanding their true potential is crucial for safeguarding portfolio growth.

In Numerator’s latest perspective, discover how consumer goods companies and investment firms can utilize first-party, consumer-sourced data to create a growth pathway and accurate valuation based on consumer interactions. Download the report to learn the foundational use cases of consumer data in M&A decisions for portfolio growth through properly identifying brand net value, strength, and potential.