Click and Sip: The Rise of Online BevAlc Shopping

In this summer New Frontier report, we examine how one of the most regulated categories has made a successful move online. Download the report for insights including:

• Who the OmniChoice BevAlc buyer is, and how their behavior differs from the average consumer
• Which fulfillment methods drive the most growth for retailers and BevAlc brands and how consumers evaluate them 
• How traditional retailers and brands, as well as delivery services, subscription services, and DTC BevAlc brands have adapted their advertising strategies for online shopping
• How consumers plan to shift behavior as some states re-open