| Jan 1, 2019

Brand Matters: Gen Z On-The-Go


Gen Z is geared to be a financial and diverse powerhouse. In order to drive growth for years to come, it’s imperative for brands and retailers to understand Gen Z’s shopping behaviors and attitudes. To better understand who Gen Z shoppers are and how they buy, in this New Frontier report we examined: 

  • Who exactly the Gen Z shopper is demographically 
  • How Gen Z shops online and uses technology
  • What trends, from QSR to private label, Gen Z engages with the most 
  • Which retailers and QSRs already over-perform with Gen Z and 
  • The strategies these retailers have used to to connect with America’s youngest generation of shoppers

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