Report
Jul 27, 2021

Best Buy vs. Amazon

Man shopping for TVs at Best Buy's Showroom.

Amazon and Best Buy have long competed for customers in the electronics space, and while Best Buy has survived― and even thrived― Amazon still dominates the market.

To identify areas where Best Buy has the opportunity to compete more effectively with Amazon, we compared the two retailers based on:

  • How they influence shoppers (through their advertising, competitive pricing and promotions)
  • Key shopper metrics, like household penetration, average buy rate, purchase frequency, shopper loyalty, and % of lapsed shoppers

We also surveyed their shoppers to better understand their preferences and identify ways Best Buy can potentially win back lapsed shoppers.

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