Back-to-College Amid Inflation

Numerator’s Back-to-College Report provides insight into consumer behavior and attitudes surrounding the 2022 back-to-college shopping season. Based on a survey of 1,223 parent & student shoppers, the report outlines how inflation has impacted consumer’s back-to-college shopping plans, and highlights key differences in the back-to-college purchase behaviors of parent versus student shoppers and new versus returning students.