| Feb 23, 2023

2023 Alcohol-iday Preview

Alco-holidays preview image

In this follow up to our 2023 Holiday Intentions Preview, we dive into consumer intentions to purchase alcoholic beverages for 14 key holidays in 2023. Powered by a survey of 5,000+ consumers fielded in late January 2023, the report outlines:

  • Which holidays consumers are more likely to purchase alcohol for
  • Which holidays are likely to drive the highest lift in alcohol sales
  • What types of alcohol are most popular for different holidays
  • How holiday alcohol purchase intentions differ across consumer financial segments
  • Generational and regional differences in alcohol preferences for holiday celebrations
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