2023 Alcohol-iday Preview

In this follow up to our 2023 Holiday Intentions Preview, we dive into consumer intentions to purchase alcoholic beverages for 14 key holidays in 2023. Powered by a survey of 5,000+ consumers fielded in late January 2023, the report outlines:

• Which holidays consumers are more likely to purchase alcohol for
• Which holidays are likely to drive the highest lift in alcohol sales
• What types of alcohol are most popular for different holidays
• How holiday alcohol purchase intentions differ across consumer financial segments
• Generational and regional differences in alcohol preferences for holiday celebrations