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Direct-to-Consumer (also known as Digital-First) brands are overtaking mainstream brands across many categories. When we surveyed verified Digital-First brand buyers, we discovered that 73% of those consumers believe their Digital-First brand is much better than the mainstream brand they used in the past.
In this New Frontier report, we dive into what factors have made Digital-First brands so successful, as well as their impact on mainstream brands. We’ll cover:
- The purchase drivers for Digital-First brands
- How consumer perception of Digital-First brands affects brand loyalty
- A real-life example of a Digital-First brand’s path to Brick & Mortar growth
- How mainstream brands can catch up