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Stay in the know with the latest from Numerator.
Article
Summer Vacation 2025: Who’s Traveling and Who’s Not?
Explore how Gen Z and Millennials are driving growth in private label sales and what brands must do to meet…
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Report
Consumer Trends in Clean Living
Discover how “clean” preferences shape lifestyle and shopping choices—revealing key attitudes, behaviors, and the brands winning clean shoppers’ loyalty.
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Report
Beverage Behaviors
Our just-published Beverage Behaviors report explores growth dynamics across both alcoholic and non-alcoholic beverage categories, offering business leaders insight into…
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White Paper: Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data.
Learn when it is appropriate to use POS data vs. Panel data vs. the newcomer, Omnichannel Market Share Measurement data, especially as they relate to understanding the behavior of today’s consumer.
