New Frontier
Dec 1, 2019

As Seen on Instagram

Numerator report cover - As Seen on Instagram

Direct-to-Consumer (also known as Digital-First) brands are overtaking mainstream brands across many categories. When we surveyed verified Digital-First brand buyers, we discovered that 73% of those consumers believe their Digital-First brand is much better than the mainstream brand they used in the past. 

In this New Frontier report, we dive into what factors have made Digital-First brands so successful, as well as their impact on mainstream brands. We’ll cover: 

  • The purchase drivers for Digital-First brands
  • How consumer perception of Digital-First brands affects brand loyalty
  • A real-life example of a Digital-First brand’s path to Brick & Mortar growth
  • How mainstream brands can catch up

2019 Content Download