New Frontier
Jul 1, 2020

Click and Sip: The Rise of Online BevAlc Shopping

Numerator report cover - Click and Sip

In this summer New Frontier report, we examine how one of the most regulated categories has made a successful move online. Download the report for insights including:

  • Who the OmniChoice BevAlc buyer is, and how their behavior differs from the average consumer
  • Which fulfillment methods drive the most growth for retailers and BevAlc brands and how consumers evaluate them 
  • How traditional retailers and brands, as well as delivery services, subscription services, and DTC BevAlc brands have adapted their advertising strategies for online shopping
  • How consumers plan to shift behavior as some states re-open 

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