Case Study
Mar 23, 2020

Red Bull Turns Competitive Threat into Competitive Advantage with Numerator Test Panel

Red Bull

With competition growing in Red Bull’s category, the Shopper Insights team needed to find new and innovative ways to combat new entrants and reinforce their position as thought leaders with retail partners. They saw an opportunity to do both when they learned of a new product that was scheduled to launch in January 2020 with heavy advertising investments planned for the Super Bowl by a player outside of the energy drink category. The Red Bull team knew that speed was of the essence in order to plan for this new competitive threat. As such, they were able to launch an Instant Survey directly within Numerator Insights on their own and collect shopper feedback in mere days. Download this case study to learn how they:

  • Leveraged Numerator’s Test Panel to understand how shoppers may react to this new competitor

  • Launched an Instant Survey within Numerator Insights on their own and collect shopper feedback in mere days

  • Further solidify themselves as trusted partners to retailers

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