Reckitt Benckiser Brings Shopper Segments to life with Numerator Insights

The RB team saw an opportunity to move faster, be more nimble and improve category insights by applying their Upper Respiratory shopper segments to the Numerator OmniPanel. Now more than ever, Insights teams need fast insights to stay current with dynamic changes in shopper and consumer behavior. Download the case study to learn how Numerator helped the RB team:

• Increase the number of households their shopper segments were typed out against

• Move faster with access to on-demand data

• Build strong retailer partnerships by uncovering opportunities