Top 50 CPG company partners with Numerator to quantify marketing ROI

Top 50 CPG company partners with Numerator to quantify marketing ROI

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White Paper: Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data.

Learn when it is appropriate to use POS data vs. Panel data vs. the newcomer, Omnichannel Market Share Measurement data, especially as they relate to understanding the behavior of today’s consumer.

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