Case Study
Mar 23, 2020

Premium sports drink brand, BODYARMOR, leverages Numerator to gain distribution into key retailers

BODYARMOR

In March 2020, club and dollar retailers saw approximately 50% spike in sales from the previous year as consumers prepared to stay at home for extended periods. Despite this surge, many retailers are drastically cutting product ranges to focus on essentials in the midst of COVID-19. With the heightened challenge to win shelf space, Numerator Insights provides comprehensive analysis to quantify the value your brand brings to retailers.

Premium sports drink brand, BODYARMOR selects Numerator as its insights partner to demonstrate to a major club and dollar retailer that there existed an immediate opportunity to increase sales if they began carrying BODYARMOR products.

Download the case study to learn now BODYARMOR solidified their value to grow distribution by:

  • Identify shopping behaviors in hard to analyze channels like club and dollar

  • Prove the incremental value of BODYARMOR shoppers to a retailer’s bottom line

  • Quantify the size of the opportunity to shift sales and grow share of wallet

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