Get real-time results for the Prime Early Access sale.

The average order size during the Prime Early Access sale was $46.68, down from $60.29 on Prime Day 2022. Over half (56%) of households shopping the sale placed 2+ separate orders, bringing the average household spend to roughly $110.45.

The top items purchased during the Prime Early Access sale were Amazon Gift Cards, Amazon Photos Projects, and Melissa & Doug branded toys. Simple Joys by Carter's apparel and Echo Dot 3rd generations rounded out the top five items, based on a sample of over 72,000 observed items purchased during the sale. The top categories consumers say they purchased are household essentials, health & beauty, apparel & shoes and toys & games. 15% of shoppers say they purchased larger ticket items they’d only buy on sale, while 23% got everyday goods they'd be buying anyways.

Amazon brands were key players in select Prime Early Access categories, particularly smart home devices, household essentials and consumer electronics. 48% of Prime Early Access shoppers only considered Amazon for their purchases, while 52% considered other retailers. The majority of Prime Early Access shoppers (60%) only shopped at Amazon during the two-day sale period, but 24% made a purchase at another retailer or website, as well.

Of those who shopped both the Prime Early Access sale and Prime Day 2022 back in July, 36% spent more at the Early Access event while 64% spent the same or less. Inflation also impacted 79% of Prime Early Access shoppers– 29% say they waited for the sale to purchase a specific item at a discounted price, while 26% passed on a good deal because it wasn't a necessity. Inflation also drove 13% of individuals to look at prices outside of Amazon before buying.