Advertising (formerly Competitrack)

Numerator provides online access to over 15 million ads from the U.S. going back to 1999, and additional ads from more than 60 countries. 

Centralized teams of industry experts code and classify ads across 22 monitored media types, making it possible to track campaigns across our entire ad archive. Granular classifications and custom message coding tailored to each industry enable clients to find what they’re looking for quickly and easily. 

New ads are uploaded around the clock. Ads breaking across a wide range of key media are identified

within four to 24 hours of introduction and custom new ad alerts provide links to view and download new ads as they break.  

Detailed occurrence reports are available for TV, print, radio, mobile and digital ads, providing insight into the media channels used, and flighting and weight of new and ongoing campaigns.  New creatives are uploaded throughout each day to provide a fast read of the support behind breaking campaigns. 

We monitor more offline, online and emerging media than any other service available in the U.S.

Promotion (formerly FeatureVision) 

Numerator captures weekly retail promotions—both creatives and data—from over 200 markets in the U.S. and around the globe, with international coverage including Canada, Australia, and New Zealand. Over 1,600 retailers and over 2,000 categories are available for competitive promotional insight, spanning both consumer packaged goods and durables industries. 

More than 50 metadata elements are extracted from every promotion, including package size, offer type, promoted price and detailed product descriptions. Promotional versions are identified by market, down to

the store-level. Promotions for major retail accounts are available the same day the ad breaks, including all versions of the ad. 

The world’s largest retailers and manufacturers rely on Numerator’s promotions solution to optimize promotional planning, pricing, category and product mix, competitive ad share, ad quality, pricing and promotional timing and cadence.  

Pricing

Numerator provides ecommerce pricing as foundational institutional knowledge, monitoring 5,500+ sites across more than 60 countries (with more sites being added daily). We offer unparalleled product matches and natural language processing enhances to enhance the usability of competitive reporting. 

Our value-added capture includes understanding whether sellers are first or third party, the ability to collect pricing from the buy page or in-cart and to understand pricing by coupons, bundles and promotional keywords. We collect 35+ data points for every item monitored, to ensure the level of granularity required to make the most important pricing decisions. 

We provide flexible ecommerce monitoring solutions, with the ability to customize monitoring by product, brand, seller or source site with collection frequency ranging from weekly to intraday.  

Ecommerce pricing data combined with our comprehensive data on promotional pricing as well as actual purchase prices from the InfoScout OmniPanel™ provide the most well-rounded pricing data set available. 

Numerator’s pricing solutions offer both retailers and manufacturers unmatched visibility into the online and offline marketplace. 

Digital Shelf Availability and Merchandising 

Numerator Digital Shelf delivers the data and visibility companies need to smooth the digital path to purchase and close the sale. Spanning 5,600 online stores, it is the only insights gateway to capture the impact of online merchandising, pricing and operational activities, as well as competitive activities, and connect them directly to omnichannel sales outcomes. 

Data captured include: 

  • Product search rank: Improve search placement by identifying and resolving underperforming keywords. 
  • Product description components: Optimize product descriptions to engage both shoppers and website algorithms. 
  • Pricing changes: Analyze the impact of price changes including which retail partner is driving fluctuations. 
  • In-stock status: Ensure the digital shelf is always stocked with your most important products. 
  • Product reviews: Monitor product reviews to confirm they are supporting your brand, not inhibiting it. 
  • Problem resolution: Track the actions taken to resolve problems via exception workflows and pre-built reports.

These data, combined with Numerator’s industry-pacing technology solutions, enable companies to more diligently manage their ecommerce channel. From making products more discoverable on the digital shelf, to ensuring listing content is compliant with established brand standards, to identifying and enforcing against unauthorized sellers, counterfeiters, and other IP abusers, Numerator Digital Shelf removes barriers to growth online. 

Surveys

Numerator lets you speak to the consumer who just purchased your product!  

Powered by the InfoScout OmniPanel, Numerator surveys bring insights closer to the purchase decision, targeting surveys to the exact shopper making the purchase.

Avoid recall bias by surveying shoppers moments after they make specific purchases or when a particular consumption occurrence occurs. These behavior-triggered surveys allow you to skip incidence checks or screening steps, while confidentially knowing that purchases are verified.

Because our surveys can be behavior triggered, companies can skip the incidence check or screening.

step, knowing that purchases are verified. Surveys can be sent to custom-segmented groups, right after the shopper has completed their purchase. And recall bias is avoided by surveying shoppers moments after they make specific purchases or when a particular consumption occasion occurs. 

By eliminating the time-lag between survey design, fielding, cross-tabs and summary insights, Numerator returns survey results in days, with better than 50% response rates. 

Numerator allows companies to identify the why behind the buy, understand the path to purchase and behaviorally segment attitudinal responses to maximize the impact of survey results.