NUMERATOR MEASUREMENT PANEL
Consumer data at a scale never previously conceived — until now.
The Numerator Measurement panel provides purchasing data from over a million consumers, enabling new use cases like omnichannel share measurement, demographic share measurement, opportunity sizing and more.
More data, more scale — faster than ever before.
1M+
PANELISTS UPLOADING RECEIPTS
31
CHANNELS ACROSS CPG & RESTAURANT
72
HOURS BETWEEN PURCHASE TO PUBLISH
See more trips, more channels, and more insights.
More Data Updates
Monitor changing consumer behaviors and sentiments on demand.
More Channels and More Products
Capture purchases of all product categories across all channels.
More Consumer Context
Gain richer consumer understanding with 2,500+ demographic, psychographic and media consumption attributes.
Brands that trust Numerator Omnipanels
WHITE PAPER
Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data.
Learn when it is appropriate to use POS data vs. Panel data vs. the newcomer, Omnichannel Market Share Measurement data, especially as they relate to understanding the behavior of today’s consumer.
Stay in the know with the latest from Numerator.
Article
‘Twas the Week Before Christmas: The Why Behind Holiday Gift Card Purchases
Gift cards are consistently the top gift that many consumers plan to give for Christmas— this year, 72% of consumers…
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Article
Top Lessons from Our Spark Sessions: What Every Emerging Brand Leader Needs to Know
Key takeaways from Numerator Spark Sessions, a quarterly webinar series featuring fast-growing emerging brands and how consumer-led insights are driving…
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Webinar
Cyber Weekend 2025: Signals Shaping the Future of Consumer Electronics
Learn how consumer electronics brands and sub-categories performed during this critical shopping event, from Apple to Nintendo, and the shopper…
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