NUMERATOR MEASUREMENT PANEL
Consumer data at a scale never previously conceived — until now.
The Numerator Measurement panel provides purchasing data from over a million consumers, enabling new use cases like omnichannel share measurement, demographic share measurement, opportunity sizing and more.
More data, more scale — faster than ever before.
1M+
PANELISTS UPLOADING RECEIPTS
31
CHANNELS ACROSS CPG & RESTAURANT
72
HOURS BETWEEN PURCHASE TO PUBLISH
See more trips, more channels, and more insights.
More Data Updates
Monitor changing consumer behaviors and sentiments on demand.
More Channels and More Products
Capture purchases of all product categories across all channels.
More Consumer Context
Gain richer consumer understanding with 2,500+ demographic, psychographic and media consumption attributes.
Brands that trust Numerator Omnipanels
WHITE PAPER
Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data.
Learn when it is appropriate to use POS data vs. Panel data vs. the newcomer, Omnichannel Market Share Measurement data, especially as they relate to understanding the behavior of today’s consumer.
Stay in the know with the latest from Numerator.
Report
Spring Black Friday 2025: Consumer Intentions and Early Read Performance
Discover how Spring Black Friday 2025 is reshaping home improvement shopping. Our latest report breaks down who’s buying, what they’re…
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Article
Cracking The Code On The Rising Price of Eggs
Unpack the U.S. egg market with insights from verified buyers. Discover how inflation and supply chain challenges are impacting egg…
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Report
2025 US Q2 Holiday Preview
Numerator’s Q2 2025 Holiday Preview survey highlights consumers’ celebration, shopping and spending plans for five key holidays in the coming…
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