NUMERATOR MEASUREMENT PANEL
Consumer data at a scale never previously conceived — until now.
The Numerator Measurement panel provides purchasing data from over a million consumers, enabling new use cases like omnichannel share measurement, demographic share measurement, opportunity sizing and more.
More data, more scale — faster than ever before.
1M+
PANELISTS UPLOADING RECEIPTS
31
CHANNELS ACROSS CPG & RESTAURANT
72
HOURS BETWEEN PURCHASE TO PUBLISH
See more trips, more channels, and more insights.
More Data Updates
Monitor changing consumer behaviors and sentiments on demand.
More Channels and More Products
Capture purchases of all product categories across all channels.
More Consumer Context
Gain richer consumer understanding with 2,500+ demographic, psychographic and media consumption attributes.
Brands that trust Numerator Omnipanels
WHITE PAPER
Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data.
Learn when it is appropriate to use POS data vs. Panel data vs. the newcomer, Omnichannel Market Share Measurement data, especially as they relate to understanding the behavior of today’s consumer.
Stay in the know with the latest from Numerator.
Article
Boost CPG Sales Velocity: Shopper Marketing & Retail Growth
Rapid shelf turnover is key to CPG success. Explore data-driven strategies to heighten sales velocity and cement your brand's retailer…
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Report
Budding Behaviors: Insights Into the Modern Cannabis Consumer
Identify & understand users and to explore the broader impact of cannabis use on consumer behavior. The study combines insights…
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Report
Influencer & Celebrity Impact on Shopping Behavior
Influencer & celebrity impact on shopping behavior report dives into why shoppers buy these brands and breaks down the benefits…
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