NUMERATOR MEASUREMENT PANEL

Consumer data at a scale never previously conceived — until now.

The Numerator Measurement panel provides purchasing data from over a million consumers, enabling new use cases like omnichannel share measurement, demographic share measurement, opportunity sizing and more.

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More data, more scale —
faster than ever before.

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M+

Panelists uploading receipts

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Channels across CPG and Restaurant

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Hours between purchase-to-publish

Measurement Panel comes to life in Numerator TruView.

Truview allows you to put a face on your omnichannel market share while exposing who and where your growth opportunities are — making them easier to act upon.

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White Paper: Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data.

Learn when it is appropriate to use POS data vs. Panel data vs. the newcomer, Omnichannel Market Share Measurement data, especially as they relate to understanding the behavior of today’s consumer.

Get the Whitepaper
Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data

Measurement Panel data in action.

Hispanic family shopping for vegetables at the grocery store

Impact of Heritage on Hispanic & Latino Consumer Behavior

DOWNLOAD THE REPORT
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Keep a Pulse on Private Label Performance

SEE THE DATA
Man on his phone with bike

CONSUMER BEHAVIOR TRENDS FOR 2023

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See more trips, more channels, and more insights.

NUM-WR-2019 Get In Touch - No Data Type 1914