NUMERATOR MEASUREMENT PANEL
Consumer data at a scale never previously conceived — until now.
The Numerator Measurement panel provides purchasing data from over a million consumers, enabling new use cases like omnichannel share measurement, demographic share measurement, opportunity sizing and more.
More data, more scale — faster than ever before.
1M+
PANELISTS UPLOADING RECEIPTS
31
CHANNELS ACROSS CPG & RESTAURANT
72
HOURS BETWEEN PURCHASE TO PUBLISH
See more trips, more channels, and more insights.
More Data Updates
Monitor changing consumer behaviors and sentiments on demand.
More Channels and More Products
Capture purchases of all product categories across all channels.
More Consumer Context
Gain richer consumer understanding with 2,500+ demographic, psychographic and media consumption attributes.
Brands that trust Numerator Omnipanels.
WHITE PAPER
Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data.
Learn when it is appropriate to use POS data vs. Panel data vs. the newcomer, Omnichannel Market Share Measurement data, especially as they relate to understanding the behavior of today’s consumer.
Stay in the know with the latest from Numerator.
Article
The State of Commerce: Online & Retail Shopping Trends in 2026
Explore how online shopping trends—from omnichannel shopping and AI-powered discovery to the rise of infinite shelf and direct-to-consumer channels—and what…
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Webinar
eNumerate Topical Twists | Spring 2026
Numerator experts break down the trends transforming how consumers think, shop, and spend. From generational shifts in AI adoption to…
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Report
2026 US Q2 Holiday Preview
Numerator’s Q2 2026 Holiday Preview survey highlights consumers’ celebration, shopping and spending plans for five upcoming holidays.
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