Consumer insights that see more in a changing market.
There are more ways to shop than ever before with eCommerce, click-and-collect, and direct-to-consumer options. There are also more products to choose from with an explosion of private labels and direct-to-consumer brands. To keep pace with these changes, Numerator's OmniPanel goes beyond traditional measurement to deepen your consumer understanding.
Omnichannel visibility
All retail channels from Bodegas to Big Box to Ecommerce
Holistic understanding
Deep insights via purchase-triggered surveys that combine consumer behaviors and attitudes
Fast consumer insights
On-demand access to consumer insights and purchase data updated daily
Get more
with Numerator.
More data updates
Monitor changing consumer behaviors and
sentiments on demand
More channels and more products
Capture purchases of all product categories
across all channels
More segmentation flexibility
Configure custom shopper groups
Your modern consumer insights panel.
A consumer insights panel is only as good as the data it collects — and as the largest, most diverse consumer purchase panel, we provide unmatched insight into consumer influencers, behaviors and opinions. The modern consumer is evolving every day and if you don’t evolve with them — you’ll lose them. Numerator’s OmniPanel can help.
Panelists uploading receipts
Shopping trips captured
retailers tracked
Introducing the 1M+ Measurement Panel
Designed at a scale never previously conceived, the Numerator Measurement panel provides purchasing data from over a million contributors enabling new uses cases like omnichannel share measurement, demographic share measurement, opportunity sizing and more.
Panelists uploading receipts
Retail channels included
hours between
purchase-to-publish
We know people, not panelists.
Our gamified and user-friendly consumer apps lead to a larger, more representative and highly engaged panel that provides deeper consumer insights.
More people, more data,
more growth.
Faster.
Your competitors move fast. Your consumer moves faster. With Numerator’s on-demand access, get fresh consumer insights and omnichannel share measurement when you need them. And with access to 360° purchase behavior, you get insights along every step of the shopper's path to purchase.
Larger and growing.
Already offering a 1M measurement panel and 100k static insights panel, Numerator is expanding to a 200k fully transcribed panel. And we’re not dropping the bar either, maintaining the rigorous participation requirements we have always had.
More comprehensive.
With America's largest, most representative consumer purchase panel and 13X more trips, get sample sizes to see even small brands at small retailers. And with Omnichannel coverage both online and offline, and align performance measurement directly to your target shoppers.
More personal.
Get rich understanding of consumer attitudes and interests with psychographics & demographics. Then understand the why behind the buy with behaviors & opinions insights through verified purchase-triggered surveys.
Correct Your
Miss-Understanding
50% of consumer shopping trips that take place in channels missed by legacy solutions. By relying on legacy data, brands and retailers are forced to make important decisions, from advertising and targeting to merchandising and new product launches, based on an incomplete view of consumer spending and behavior.
