Access fast and actionable consumer insights in a changing market.
Market dynamics are changing faster than ever before. There are more ways to shop with eCommerce, click-and-collect, and direct-to-consumer options. There are also more options to choose from with an explosion of private labels and direct-to-consumer brands – all while consumers are under unprecedented pressure. Navigate this variable market with Numerator’s OmniPanels that go beyond traditional measurement to gain a clearer view of your consumer.
Omnichannel visibility
All retail channels from Bodegas to Big Box to Ecommerce
Holistic understanding
Deep insights via purchase-triggered surveys that combine consumer behaviors and attitudes
Fast consumer insights
On-demand access to consumer insights and purchase data updated daily
Numerator OmniPanels.
More data updates
Monitor changing consumer behaviors and
sentiments on demand
More channels and more products
Capture purchases of all product categories
across all channels
More consumer context
Gain richer consumer understanding with 2,500+ demographic, psychographic and media consumption attributes
White Paper: Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data.
Learn when it is appropriate to use POS data vs. Panel data vs. the newcomer, Omnichannel Market Share Measurement data, especially as they relate to understanding the behavior of today’s consumer.
