


Daily Data Updates
Monitor changing behaviors and sentiments on demand.
Omnichannel and Omniproduct
Capture purchases of all product categories across all channels.
Segmentation Flexibility
Configure custom shopper groups.
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Your Modern Consumer Panel
The modern consumer has evolved and if you don’t evolve with them — you’ll lose them. Numerator’s OmniPanel can help.
We know people, not panelists.
Our gamified and user-friendly consumer apps lead to a larger, more representative and highly engaged panel that provides deeper consumer insights.

Deeper Shopper & Consumer Insights
A panel is only as good as the data it collects — and as the largest, most diverse consumer purchase panel, we provide unmatched insight into consumer influencers, behaviors and opinions.
Numerator OmniPanel
Find out what sets our panel apart
Personal.
We know people, not just panelists. Go beyond demographics with our rich consumer understanding.
Psychographics & Demographics
Know shoppers at a deeper level with attributes on attitudes, interests, and opinions.
Behaviors & Opinions
Understand the why behind the buy with verified purchase-triggered surveys.

Legacy panels may help you report on yesterday, but you need a modern panel to solve today's and tomorrow's challenges.
Future-proof your business with Numerator's Modern Consumer Panel
- Is your household penetration understated?
- Are you miscategorizing consumers?
- What opportunities (and threats) are you missing?


Discover what you don't know with more trips, more channels, and more insights.