Determine, within weeks of launch, how a new item is performing amongst loyal and not-so-loyal guests
Understand all out of home occasions, from dining out and third party delivery to traditional grocery trips
Craft messaging to drive trips through psychographic and attitudinal insights
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Leading QSRs depend on Numerator data to understand their guests
To drive growth, you need a strategy based on understanding and reaching people.
Restaurants use advertising, menu innovation, 3rd party delivery partnerships, and many other strategies with two goals in mind - driving more trips and increasing check size. Numerator can help. We know who your guests are, what they buy at competitive restaurants and stores, and what new item and limited time offers will engage them.
Target specific guest segments based on real, observed behaviors. Need to find specific brand buyers or restaurant guests? No problem! Trigger a survey moments after they make a purchase and get your summarized results within 1-2 weeks.
Understand how your guests consume media, from which streaming services they watch to what social media platforms they use, to inform your media planning and advertising strategies.
Identify which competitors are stealing guests and how you can win them back. Determine the impact of repeat guests on your brand. Discover where new guests are coming from and what drove their trips.
Analyze Share of Wallet and other key metrics for product categories at your store and compare those metrics to competitive stores.
Target known purchasers..
Identify participants with verified purchase data instead of relying on unreliable screeners.
… with shorter surveys ...
Tracked purchase behavior allows you to cut right to the questions that matter and improves response rates.
… asked at the right moment
Surveys triggered by verified behaviors minimize recall bias and result in representative and timely insight
The Popeyes Chicken Sandwich's Rapid Impact on QSRs
According to Numerator Insights, about 30% of Popeyes new chicken sandwich buyers were purchasing crispy chicken sandwiches at other QSRs the week prior to their Popeyes chicken sandwich purchase. Share of wallet data post-launch showed a shift in chicken sandwich spend across several of the industry’s leading players; Popeyes and Chick-Fil-A both experienced a boost, while McDonald’s and some smaller players experienced a decrease.