Deep insights to engage modern consumers.

More consumer understanding means more growth. Drive trips and check size with Numerator’s modern consumer panel.

To drive more growth, you need know more about your consumers.

Restaurants use advertising, menu innovation, 3rd party delivery partnerships, and many other strategies with two goals in mind - driving more trips and increasing check size. Numerator can help. We know who your guests are, what they buy at competitive restaurants and stores, and what new item and limited time offers will engage them.

fast consumer insights

Quantify new item success

Measure whether limited time offerings are driving sustainable growth. Understand their impact on your guests and competitors’ guests.

omnichannel consumer data

Keep pace with
market shifts

Get anytime access to Numerator’s modern consumer panel data to analyze your guests and competitors’ guests behavior across channels.

understand consumers

Engage lapsed guests

Identify which competitors are stealing guests, who those guests are, and what you can do to win them back.

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Get more
with Numerator.

Fast insights

Determine, within weeks of launch, how a new item is performing amongst loyal and not-so-loyal guests

Comprehensive view

Understand all out of home occasions, from dining out and third party delivery to traditional grocery trips

Deeper understanding

Craft messaging to drive trips through psychographic and attitudinal insights

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QSR insights reports.

More channels. More visibility. More competitive edge.

Guest surveys

guest surveys

Target specific guest segments based on real, observed behaviors. Need to find specific brand buyers or restaurant guests? No problem! Trigger a survey moments after they make a purchase and get your summarized results within 1-2 weeks.


psychographics qsr insights

Analyze your guests’ attitudes outside of purchase behavior using the only on-demand tool combining psychographics with demographics and purchase data. Learn how your guests feel about organic food, eating out, cooking, and more to craft strategies to engage them.

Media consumption

media consumption qsr insights

Understand how your guests consume media, from which streaming services they watch to what social media platforms they use, to inform your media planning and advertising strategies.

Lapsed, repeat, new guests

lapsed, repeat, new guests insights

Identify which competitors are stealing guests and how you can win them back. Determine the impact of repeat guests on your brand. Discover where new guests are coming from and what drove their trips. 

QSR share of wallet

retailer share of wallet

Analyze Share of Wallet and other key metrics for product categories at your store and compare those metrics to competitive stores.

Leading QSRs depend on Numerator data
to understand their guests.

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consumer insights stats

QSR By the numbers.


Surveyable guests


QSR and restaurant trips captured


QSRs and restaurants tracked

Survey verified guests.

Inform your strategy with feedback from verified guests. From custom projects to Instant Surveys, we have more survey offerings than traditional survey providers, giving you more flexibility to reach verified guests today and create integrated panel analysis tomorrow.

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Blog: The Popeyes Chicken Sandwich's rapid impact on QSRs.

According to Numerator Insights, about 30% of Popeyes new chicken sandwich buyers were purchasing crispy chicken sandwiches at other QSRs the week prior to their Popeyes chicken sandwich purchase. 

Start driving more trips and increasing check size today.

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