Get more
with Numerator.
Fast insights
Determine, within weeks of launch, how a new item is performing amongst loyal and not-so-loyal guests
Comprehensive view
Understand all out of home occasions, from dining out and third party delivery to traditional grocery trips
Deeper understanding
Craft messaging to drive trips through psychographic and attitudinal insights
QSR insights reports.
More channels. More visibility. More competitive edge.
Guest surveys

Target specific guest segments based on real, observed behaviors. Need to find specific brand buyers or restaurant guests? No problem! Trigger a survey moments after they make a purchase and get your summarized results within 1-2 weeks.
Psychographics

Analyze your guests’ attitudes outside of purchase behavior using the only on-demand tool combining psychographics with demographics and purchase data. Learn how your guests feel about organic food, eating out, cooking, and more to craft strategies to engage them.
Media consumption

Understand how your guests consume media, from which streaming services they watch to what social media platforms they use, to inform your media planning and advertising strategies.
Lapsed, repeat, new guests

Identify which competitors are stealing guests and how you can win them back. Determine the impact of repeat guests on your brand. Discover where new guests are coming from and what drove their trips.
QSR share of wallet

Analyze Share of Wallet and other key metrics for product categories at your store and compare those metrics to competitive stores.
Leading QSRs depend on Numerator data
to understand their guests.







QSR By the numbers.
Surveyable guests
QSR and restaurant trips captured
QSRs and restaurants tracked

Blog: The Popeyes Chicken Sandwich's rapid impact on QSRs.
According to Numerator Insights, about 30% of Popeyes new chicken sandwich buyers were purchasing crispy chicken sandwiches at other QSRs the week prior to their Popeyes chicken sandwich purchase.