To drive more growth, you need know more about your consumers.
Restaurants use advertising, menu innovation, 3rd party delivery partnerships, and many other strategies with two goals in mind - driving more trips and increasing check size. Numerator can help. We know who your guests are, what they buy at competitive restaurants and stores, and what new item and limited time offers will engage them.
Quantify new item success
Measure whether limited time offerings are driving sustainable growth. Understand their impact on your guests and competitors’ guests.
Keep pace with
market shifts
Get anytime access to Numerator’s modern consumer panel data to analyze your guests and competitors’ guests behavior across channels.
Engage lapsed guests
Identify which competitors are stealing guests, who those guests are, and what you can do to win them back.
Get more
with Numerator.
Fast insights
Determine, within weeks of launch, how a new item is performing amongst loyal and not-so-loyal guests
Comprehensive view
Understand all out of home occasions, from dining out and third party delivery to traditional grocery trips
Deeper understanding
Craft messaging to drive trips through psychographic and attitudinal insights
QSR insights reports.
More channels. More visibility. More competitive edge.
Guest surveys
Target specific guest segments based on real, observed behaviors. Need to find specific brand buyers or restaurant guests? No problem! Trigger a survey moments after they make a purchase and get your summarized results within 1-2 weeks.
Psychographics
Analyze your guests’ attitudes outside of purchase behavior using the only on-demand tool combining psychographics with demographics and purchase data. Learn how your guests feel about organic food, eating out, cooking, and more to craft strategies to engage them.
Media consumption
Understand how your guests consume media, from which streaming services they watch to what social media platforms they use, to inform your media planning and advertising strategies.
Lapsed, repeat, new guests
Identify which competitors are stealing guests and how you can win them back. Determine the impact of repeat guests on your brand. Discover where new guests are coming from and what drove their trips.
QSR share of wallet
Analyze Share of Wallet and other key metrics for product categories at your store and compare those metrics to competitive stores.
Leading QSRs depend on Numerator data
to understand their guests.
QSR By the numbers.
Surveyable guests
QSR and restaurant trips captured
QSRs and restaurants tracked
Blog: The Popeyes Chicken Sandwich's rapid impact on QSRs.
According to Numerator Insights, about 30% of Popeyes new chicken sandwich buyers were purchasing crispy chicken sandwiches at other QSRs the week prior to their Popeyes chicken sandwich purchase.
