Home Improvement

Nail your strategy with the most comprehensive, real-time insights into shopper behaviors, opinions and influencers.

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Track purchase behaviors

Understand what consumers are buying, where they’re shopping, and how much they’re spending with our highly-engaged consumer panel.

Find out what consumers think

Issue targeted surveys to consumers throughout the buying journey based on their behavior so you know exactly what consumers are thinking.

Optimize marketing strategies

Keep your advertising, promotional and pricing strategies competitive with the industry’s most comprehensive omnichannel path intelligence.

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Win the modern home improvement shopper

Building an effective strategy for winning modern consumers requires unmatched insight into consumer purchase behavior, opinions and  influencers. Legacy data solutions are slow and provide incomplete and inaccurate measurement. With Numerator, home improvement brands and retailers have any-time access to the industry’s fastest and most accurate consumer insights data, compiled from actual receipts provided by our modern (and massive) consumer panel — not from recall surveys.

Top insights for home improvement brands

shopper insights

Shopper Profile & Psychographics

Learn about key People Groups, where they shop, and why they buy, then go a step further to understand their attitudes, interests and opinions outside of purchase behavior.

cross-purchase report

Cross-Purchase Report

Identify attachment rates between brand or category buyers, and determine which other products or categories were most likely to be purchased by the same households purchasing your brand.

retailer leakage report

Retailer Leakage Report

Develop a winning strategy with your retailer partners by understanding leakage at the category and brand level, which shoppers are driving it, and where leaked dollars are going.

The modern consumer panel

The Numerator OmniPanel is America’s largest, most representative consumer panel. Our gamified and user-friendly consumer app creates highly engaged panelists, leading to 13x more trips captured than legacy panels and better coverage across channels - from home improvement stores to big box to ecommerce.

Panelists uploading receipts
1 billion
Shopping trips captured
Retailers tracked

Find out “Why” with Numerator Surveys

Target known home improvement purchasers

Identify participants based on verified purchase data, eliminating the need for expensive and unreliable screeners.

home improvement survey

...with shorter surveys...

Tracked purchase behavior allows you to get right to the questions that matter, shortening survey length and improving response rates.

home improvement survey

asked in the right moments

Surveys triggered by verified behaviors minimize recall bias and result in representative and timely insights.

home improvement survey

Track the pricing & marketing that influences purchases

Numerator Pricing Intel 

Stay price competitive.  Make effective pricing strategy decisions with real-time pricing and assortment data collected across 5,600+ retailer websites, with visibility into private label and no limitation on SKUs monitored.

Numerator Pricing Intel
Numerator MAP Intel 

Protect your brand equity. Efficiently monitor reseller channels for pricing policy compliance with automated price monitoring and manage enforcement efforts through an interactive dashboard.

Numerator MAP Intel
Numerator Promotions Intel 

Increase the effectiveness of your trade promotions. Gain a complete view of retailers’ print and digital promotional tactics, assortment and versioning, allowing you to effectively plan trade promotions that attract the attention of consumers and retail trade partners alike.

Numerator Promotions Intel
Numerator Ad Intel 

Keep pace with the advertising landscape. Make better advertising decisions by efficiently monitoring and analyzing competitive advertising spend, creative execution, and media usage across traditional and digital channels.

Numerator Ad Intel

Learn more about your home improvement shopper today

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