Get more from the modern consumer panel.
1M+ Panelists uploading receipts to the Numerator OmniPanel - America’s largest, most representative consumer panel
1 Billion+ Shopping trips captured
44K+ Retailers tracked across more channels – from home improvement stores to big box to ecommerce
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Brands and retailers growing with Numerator.
Top insights for home improvement brands.
Advanced Shopper Profile
Learn about key People Groups, where they shop, and why they buy, then go a step further to understand their attitudes, interests and opinions outside of purchase behavior.
Identify attachment rates between brand or category buyers, and determine which other products or categories were most likely to be purchased by the same households purchasing your brand.
Retailer Leakage Report
Develop a winning strategy with your retailer partners by understanding leakage at the category and brand level, which shoppers are driving it, and where leaked dollars are going.
Stay in the know.
Stay in the know with our latest research for the Home Improvement industry.
PROsumer vs DIY Shoppers
Find out how PROsumer shoppers differ from DIY shoppers, and how to target each group more effectively.
Home Improvement Tracker
Get insight into omnichannel consumer buying behavior and promotional activity in select home improvement categories.
Home Improvement Opportunities Through Inflation
Examine the influence of inflation on home improvement purchase behavior and future intentions across five core financial segments.