Find more growth in a changing market.
In today’s dynamic market, capturing more growth requires a deep understanding of the diverse needs, motivations and habits of modern consumers. Numerator helps home improvement brands and retailers grow by knowing more about their shoppers, with any-time access to the industry’s fastest and most comprehensive consumer insights data— sourced directly from consumers.
Understand home improvement shoppers
Track shifting purchase behavior— both in-store and online— and analyze shoppers based on their demographics, psychographics, media consumption habits.
Find out what consumers think
Issue targeted surveys to verified buyers so you can understand how their attitudes, opinions and experiences affect their purchase behaviors.
Target key shopper segments
Get deep insight into key home improvement shopper groups, like PROsumers & DIYers or Homeowners & Renters, so you can engage with them more effectively.
Get more from the modern consumer panel.
More panelists
1M+ Panelists uploading receipts to the Numerator OmniPanel - America’s largest, most representative consumer panel
More trips
1 Billion+ Shopping trips captured
More retailers
44K+ Retailers tracked across more channels – from home improvement stores to big box to ecommerce
Brands and retailers growing with Numerator.
Top insights for home improvement brands.
Advanced Shopper Profile
Learn about key People Groups, where they shop, and why they buy, then go a step further to understand their attitudes, interests and opinions outside of purchase behavior.
Cross-Purchase Report
Identify attachment rates between brand or category buyers, and determine which other products or categories were most likely to be purchased by the same households purchasing your brand.
Retailer Leakage Report
Develop a winning strategy with your retailer partners by understanding leakage at the category and brand level, which shoppers are driving it, and where leaked dollars are going.
Stay in the know.
Stay in the know with our latest research for the Home Improvement industry.
PROsumer vs DIY Shoppers
Find out how PROsumer shoppers differ from DIY shoppers, and how to target each group more effectively.
Home Improvement Tracker
Get insight into omnichannel consumer buying behavior and promotional activity in select home improvement categories.
Home Improvement Opportunities Through Inflation
Examine the influence of inflation on home improvement purchase behavior and future intentions across five core financial segments.