HOME IMPROVEMENT
Fuel your next phase of growth with unmatched insight into today’s home improvement consumer.
Stay ahead in a shifting home improvement landscape with robust consumer profiles, comprehensive coverage, and trusted insights from verified buyers.
Understand home improvement buyers' behavior.
Today’s consumer continues to evolve in the home improvement market, so to win shoppers brands need a deep understanding of consumer beliefs, behaviors and the space between what consumers say and what consumers do. Especially with every purchase being a critical opportunity to understand the consumer with longer purchase cycles and fewer chances to learn what truly influences purchase decisions. Numerator helps leading home improvement brands and retailers grow an understanding with unprecedented visibility from a single source of data provided by verified buyers.
Project-Based Purchase Journey Understanding
Understand how shoppers move from inspiration to purchase across big-ticket and replenishment items, including where projects start, how long they last, and which retailers win different stages.
Channel & Retailer Leakage Identification
Identify where category and brand dollars are leaking across home centers, mass, specialty, and online, and quantify the opportunity to win trips back.
New Product & Innovation Performance Tracking
Measure early trial, repeat, and source of volume for new tools, materials, or smart-home products to understand whether growth is incremental or shifting from competitors.
A modern panel for insight into modern consumers.
The Numerator OmniPanel provides a single source of consumer insights
to help you market to consumers — not demographics.
2B+
44K+
2,500+
Media Consumption Attributes
Core Use Case: Expanding Reach Across Home Improvement Shoppers
A home improvement manufacturer needed to understand where they were under-penetrated among home improvement shoppers and how to grow share across retailers and channels.
What Numerator Did:
Numerator analyzed household penetration, retailer leakage, and cross-shopping behavior across the home improvement landscape. We identified where the home improvement manufacturers shoppers were purchasing competitive brands or shopping key retailers without converting. The analysis also highlighted differences in shopper behavior across channels, including mass, specialty, and ecommerce.
This work revealed both competitive threats and clear opportunities to improve conversion among known category shoppers.
Solution Implemented:
Numerator delivered a prioritized set of growth opportunities tied to specific retailers and shopper segments. The solution quantified where improved conversion, distribution, or messaging could unlock incremental revenue. These insights supported more focused investment decisions and stronger retailer-specific growth strategies.
The Result:
The home improvement manufacturer identified $4M in revenue upside from addressing leakage and expanding household reach.
Explore the retailer snapshots.
Explore demographic and psychographic highlights of these retailers shoppers and their top retail channels.
Get more with Numerator.
More Panelists
200k+ longitudinal panelists
More Trips
2 billion+ shopping trips captured
More Retailers
44k+ retailers tracked across more channels — from home improvement stores to big box to eCommerce
Top insights for home improvement brands.
PANEL
Advanced Shopper Panels
Learn about key People Groups, where they shop, and why they buy, then go a step further to understand their attitudes, interests and opinions outside of purchase behavior.
PANEL
Cross-Purchase Report
Identify attachment rates between brand or category buyers, and determine which other products or categories were most likely to be purchased by the same households purchasing your brand.
PANEL
Retailer Leakage Report
Develop a winning strategy with your retailer partners by understanding leakage at the category and brand level, which shoppers are driving it, and where leaked dollars are going.
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Stay in the know with the latest research from Numerator.
Home Improvement Tracker
Get a high level view of emerging trends and category metrics for the home improvement industry.
Consumer AI Adoption Trends
Learn how shoppers are using artificial intelligence, both broadly and with regards to their shopping activities.
Generations Hub
Explore shopper insights across Gen Z, Millennials, Gen X and Boomers including their market size, distinct shopping behaviors, and shifting consumer expectations.