As retailers are undergoing product line reviews, it’s crucial that brands accurately educate buyers on consumer needs and how they’re meeting demand.

Pat Brosnan, Numerator Senior Consultant, and Daniel Swodzinski, Numerator Senior Solutions Analyst, review how brands can leverage panel data to create a compelling story that will help them gain shelf space and increase sales to achieve long-term brand growth. Watch today to find out:

• How macro-level trends are impacting the Home Improvement sector and channels
• Which Home Improvement shoppers brands and retailers should be focused on capturing
• How panel data can help build a story for expanding shelf space or defending against private-label