Know more about modern gamers.
Numerator helps video game publishers, developers and manufacturers reach a deeper understanding of the modern gamer by providing unprecedented visibility into their shifting behaviors, attitudes and influencers— all from a single source of data gathered directly from consumers.
Observe shopper behavior
Gain insight into consumer buying behavior– both in-store and online– gathered from America’s largest, most representative consumer panel.
Interact with gamers
Survey gamers to understand how their attitudes, opinions and experiences affect their purchase decisions.
Track omnichannel promotions
Keep your promotions competitive, with an omnichannel view into retailer & competitor promotional tactics— like bundling offers.
Infinite insight for more growth.
Omnichannel coverage
We merge data from panelists' physical store receipts with their online e-receipts to capture purchases across all retail formats, providing a single source for omnichannel shopper insights.
Daily data updates
Shopper data is updated daily within Numerator Insights to ensure your strategy can move at the speed of the modern consumer.
A modern panel for deeper insight into modern consumers.
As the largest, most representative consumer purchase panel in America, the Numerator OmniPanel provides infinite insight into modern consumers. We have more panelists, capture more trips, and track more retailers across more channels than legacy panels— bringing you infinite insights for more growth.
Panelists uploading receipts— with a 225K static insights panel
Shopping trips captured—13x more than legacy panels
Retailers tracked— from electronics stores to big box to ecommerce.
Top Numerator solutions for the gaming industry.
Shopper & People Insights
Gain infinite insight into shifting behavior with on-demand access to shopper demographic, psychographic and purchase behavior data, powered by the Numerator OmniPanel.
Surveys
From custom projects to Instant Surveys, target verified buyers or known gamers based on recent behaviors to learn more about the why behind the buy.
Promotions Intel
Get an omnichannel, real-time view of in-market circular and digital promotions, so you can quickly and effectively adjust your promotional strategy in a market that is changing by the hour.
See our latest insights.
OMNIFUTURE
Numerator’s OMNIFUTURE report provides brands and retailers with a consumer-centric view of the tech landscape.
Toys & Games Amid Inflation
Learn about COVID-driven shifts in toy purchase behavior and get a look forward at consumer expectations in the face of inflation.
2023 Shopping Event Preview
See how consumers plan to shop and spend during key sale events in 2023, from Prime Day to Black Friday, and more.