GAMING INDUSTRY

Level up your
consumer insights
for more growth.

Numerator helps publishers, developers, and manufacturers unlock more growth with a deeper understanding of gamer purchasing behavior, and the promotions and pricing that influence that behavior.

To win modern gamers, you need to understand them.

As the gaming industry becomes increasingly complex, so too do video game consumers. Numerator helps publishers, developers and manufacturers reach a deeper understanding of the modern gamer by bringing together the promotions and pricing data that influence consumer buying behavior and connecting it with comprehensive shopper and purchase data compiled from actual receipts provided by our modern (and massive) consumer panel — not from recall surveys.

complete consumer clarity

Optimize your promotions

Keep your promotional strategy competitive, with an omnichannel view into retailer & competitor promotional tactics—like bundling offers.

hourly price and stock supply updates

Track pricing in real-time

Make effective pricing decisions during key product launch periods, with access to real-time and comprehensive omnichannel pricing data.

understand consumers

Understand consumer behaviors & opinions

Reach a deep understanding of your gamer with robust shopper demographic, psychographic and purchase data, and through targeted, in-the-moment surveys.

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Get more from the modern consumer panel.

More panelists

1M+ Panelists uploading receipts to the Numerator OmniPanel - America’s largest, most representative consumer panel

More trips

1 Billion+ Shopping trips captured and 13x more trips captured than legacy panels

More retailers

44K+ Retailers tracked across more channels – from electronics stores to ecommerce to in-platform purchases

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Top gaming brands trust Numerator.

playstation logo
nintendo logo
EA consumer electronics client

Solution Spotlight:
Shopper + People Insights

Top gaming use cases

gaming shopper and people insights

Get fast answers about who your shoppers are, what they buy, and how they interact with your brand and your competition.

Gamer segmentations

gamer shopper segmentations

Analyze the shoppers that matter most by creating complex and tailored segments on-the-fly based on gamer specific psychographic attributes, including Hardcore vs Casual Gamers, Genre Preference, and Console Ownership.

Comprehensive coverage

gaming comprehensive coverage

We capture purchases across a comprehensive set of retailers (including in-console purchases), consoles, and publishers.

More panelists, more purchases

gaming receipt

140k panelists who have confirmed purchases of Video Game, Consoles, and Accessories

Grow more with Numerator.

NUM-WR-2019 Get In Touch - No Data Type