Omnichannel consumer insights in a changing world.
As the market landscape continues to change at a pace never seen before, our comprehensive real-time consumer data provides insight into current performance and helps accurately forecast future implications to sales growth. Consumer behavior is a key driver of sales growth for any company, and should be an essential part of your research toolkit.
One stop omnichannel view
Capture purchases across all channels – from C-Store to Big Box to Ecommerce
Across a variety of consumer sectors
Explore data across multiple sectors including F&B, Health & Beauty, Pet, Baby, QSR, and more
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with Numerator.
You're missing more than half (55%) of shopping if you're relying solely on traditionally tracked channels.
Start seeing more trips, more channels, and more insights with Numerator's modern consumer panel.
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Get the latest news, insights and resources from Numerator.
Dollar Tree’s
Price Increase
Numerator fielded an Instant Survey to 208 Dollar Tree shoppers in Virginia where the $1.25 price increase had already rolled out. View the report to see the full analysis.
Oat: The New G.O.A.T. in Milk
An overview of the Oat Milk Category: As Non-Dairy Milk Alternatives continue to grow, how does Oat Milk compare to Almond and Coconut? And who are the shopper purchasing Oat Milk?
Beauty Category
Overview
The Pandemic accelerated a shift online for the Beauty category. Learn more about this shift and which retailers and brands are now winning thanks to the growth in eCommerce.