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Numerator fielded an Instant Survey to 208 Dollar Tree shoppers in Virginia where the $1.25 price increase had already rolled out. View the report to see the full analysis.
Oat: The New G.O.A.T. in Milk
An overview of the Oat Milk Category: As Non-Dairy Milk Alternatives continue to grow, how does Oat Milk compare to Almond and Coconut? And who are the shopper purchasing Oat Milk?
The Pandemic accelerated a shift online for the Beauty category. Learn more about this shift and which retailers and brands are now winning thanks to the growth in eCommerce.