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As the alcoholic beverages space grows more and more crowded, brands are increasingly challenged to craft an effective promotional strategy that appeals to the evolving tastes and preferences of consumers— especially as promotional vehicles continue to move digital.
Watch as Numerator Senior Customer Success Managers Rebecca Havrilla and Jessica Moore review recent promotional and shopper trends observed within the adult beverage category, and offer a forward look at what to expect in 2024. Watch on demand today for actionable insights to incorporate into your trade strategy, including:
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- An analysis of BevAlc promotional activity in Q4 2023
- A review of category performance metrics and market share shifts
- How digital promotions have impacted the category
- How consumer tastes and preferences are shifting, particularly among younger generations
- Expected shifts in the promotional landscape for 2024
Watch on Demand
Spirited Trade Strategies: Trends in Alcoholic Beverage Promotions
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