Holiday Insights

Access deep, omnichannel consumer and competitive insights into the 2021 holidays.

Real-Time, Comprehensive Holiday Insights

The pandemic continues to affect the ways consumers shop and celebrate the spring holidays in 2021. To be successful, you need access to real-time, comprehensive insights. Check back for continued updates and tracking pages analyzing major holiday consumer and marketing trends.

Q1 2021 Consumer Intentions Survey


fewer households expect to spend money on Valentine's gifts this year


will be staying home for St. Patrick's Day due to COVID-19


expect to spend more on Easter food, drink and decorations this year

Latest Resources

super bowl 2021

Consumer Game Plans for Super Bowl LV

Viewing & Shopping Plans

With kickoff less than three weeks away, Super Bowl LV will mark yet another major event during the COVID-19 pandemic. The game will undoubtedly look different this year: by necessity, attendance will be at an all-time low. But how— and if— individuals choose to watch the game outside the stadium will also differ this year, creating implications for food & drink manufacturers, retailers, and advertisers.

holiday shopping trends

Holiday Omnishare Tracker

Real-Time Share Data

Numerator’s interactive Holiday Omnishare Tracker monitors share of consumer spend across top retail outlets, product sectors, and demographics, throughout the 2020 holiday season. 

cyber weekend survey

Cyber Weekend 2020 Consumer Survey

Verified Shopper Survey Results

Though retailers have been running 2020 holiday deals since early October, that didn’t stop shoppers from participating in the traditional post-Thanksgiving sale events. To find out how they shopped during this unusual Black Friday/Cyber Weekend, Numerator surveyed over 10,000 verified shoppers who made purchases between Thanksgiving Day and Cyber Monday.

cyber weekend 2020

Early Read: Who Really Won Cyber Weekend 2020?

Omnichannel Share Data

Numerator has released omnichannel share data – across both brick & mortar and online outlets – to understand FMCG retailer performance over Black Friday and Cyber Weekend. Share data is provided for key retailers as well as by generation, income and ethnicity.

cyber weekend promo review

Cyber Weekend 2020 Promotions Review

Brand & Category Analysis

In the wake of a unique Black Friday/Cyber Weekend, we analyzed our omnichannel promotional data to discover how retailers shifted their promotions - if at all - from both early 2020 season deals and from Black Friday 2019.

Learn how your brand or category will be affected this holiday season

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