2022 HOLIDAY REPORT HUB
Holiday Insights through all of 2022
The Numerator Holiday Hub is your resource to access comprehensive insights for 2022 holidays. Numerator provides a forward-looking view into shopper sentiment and planning around those holiday celebrations, so you can plan ahead with certainty. Check back as we add more reports throughout the year.
Latest Holiday Reports
Christmas & New Year’s Eve 2022
Numerator’s 2022 Christmas & New Year’s Eve Preview provides insight into consumer shopping & celebration plans for the two holidays. Powered by a survey of over 1,500 consumers fielded in early December, the report outlines how shoppers plan to celebrate the holiday, where they’ll shop for supplies, what they’ll buy and how much they intend to spend.
Thanksgiving 2022
Numerator’s 2022 Thanksgiving Preview provides insight into consumer shopping & celebration plans for the holiday. Powered by a survey of nearly 1,100 consumers fielded in early November, the report outlines how shoppers plan to celebrate the holiday, where they’ll shop for supplies, what they’ll buy and how much they intend to spend.
Halloween 2022
Numerator’s 2022 Halloween Preview provides insight into consumer shopping & celebration plans for the holiday. Powered by a quantitative survey of over 1,000 consumers along with qualitative interviews fielded in mid-September, the report outlines how shoppers plan to celebrate the holiday, where they’ll shop for supplies, what they’ll buy and how much they intend to spend.
Labor Day Weekend 2022
Numerator’s 2022 Labor Day Weekend Preview includes insights into consumer shopping & celebration plans for the upcoming holiday. Powered by a survey of over 1,000 consumers fielded early-August, the report outlines how shoppers plan to spend their Labor Day weekend, with additional insights into Labor Day Weekend sale events.
Independence Day 2022
Numerator’s 2022 Independence Day Preview provides insight into consumer plans for America’s birthday. Powered by a survey of over 1,100 consumers fielded in mid-June, the report outlines how shoppers planned to celebrate the holiday, where they expected to shop for supplies, what they’d buy and how much they intended to spend. Additional breakouts by generational splits.
Father’s Day 2022
Numerator’s 2022 Father’s Day Preview Report includes insights into consumer shopping & celebration plans for Father’s Day. Powered by a survey of over 1,500 consumers fielded mid-May, the report outlines how shoppers planned to celebrate the holiday, where they expected to shop, what they’d buy and how much they intended to spend. Additional breakouts by fatherhood status.
Memorial Day 2022
Numerator’s 2022 Memorial Day Preview Report includes insight into consumer shopping & celebration plans Memorial Day. Powered by a survey of over 1,500 consumers fielded in late April, the report outlines how shoppers planned to celebrate the holiday, where they expected to shop, what they’d buy and how much they intended to spend. Additional breakouts by geographic regions.
Mother’s Day 2022
Numerator’s 2022 Mother’s Day Preview Report includes insights into consumer shopping & celebration plans for Mother’s Day. Powered by a survey of over 1,000 consumers fielded mid-April, the report outlines how shoppers planned to celebrate the holiday, where they expected to shop, what they’d buy and how much they intended to spend. Additional breakouts for households with children.
Cinco de Mayo 2022
Numerator’s 2022 Cinco de Mayo Preview Report includes insights into consumer shopping & celebration plans for Cinco de Mayo. Powered by a survey of over 1,000 consumers fielded mid-April, the report outlines how shoppers planned to celebrate the holiday, where they expected to shop, what they’d buy and how much they intended to spend. Additional breakouts for Hispanic consumers.
Easter 2022
Numerator’s 2022 Easter Preview Report includes insights into consumer shopping & celebration plans for Easter. Powered by a survey of over 1,100 consumers fielded in late March, the report outlines how shoppers planned to celebrate the holiday, where they expected to shop, what they’d buy and how much they intended to spend. Additional highlights of top candy brands.
Super Bowl 2022
Numerator’s 2022 Super Bowl Preview Report includes insights into consumer shopping & celebration plans for Super Bowl. Powered by a survey of over 1,500 consumers fielded in mid-January, the report outlines how shoppers planned to celebrate the event, where they expected to shop, what they’d buy and how much they intended to spend. Additional breakouts by level of sports fandom. DOWNLOAD →
Valentine’s Day 2022
Numerator’s 2022 Valentine’s Day Preview Report includes insights into consumer shopping & celebration plans for Valentine’s Day. Powered by a survey of over 1,200 consumers fielded in mid-January, the report outlines how shoppers planned to celebrate the event, where they expected to shop, what they’d buy and how much they intended to spend. Additional highlights of top gifting categories for shoppers. DOWNLOAD →Additional content you may like...
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Monthly pulse check on how consumers feel about COVID-19 and the economy
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2023 Holiday Previews
Celebration, shopping and spending plans for 2023 holidays