Insights into an untraditional season

2020 Holiday Insights

Access deep, omnichannel consumer and competitive insights into the remaining holiday events of 2020.

Real-Time, Comprehensive Holiday Insights

We’re entering into the most unpredictable holiday season in recent history. Throughout all this uncertainty, one thing is clear— the 2020 holiday season will look different from any other.

To be successful, you need access to real-time, comprehensive insights. The Numerator Holiday Hub is your resource for navigating the season. Check back for continued updates and tracking pages analyzing major holiday consumer and marketing trends.

Consumer Intentions Survey


expect they will be celebrating holidays differently this year


anticipate shopping differently for upcoming holidays


will do all or most of their holiday gift shopping online

Latest Resources

thanksgiving concumer survey

Thanksgiving 2020 Predictions & Planning

Thanksgiving Survey 2020: Consumer Behavior Predictions

Thanksgiving is two weeks away, and for a holiday typically celebrated with shared meals and cozy gatherings, the impact of COVID-19 will certainly be felt. While it may look different this year, the majority of U.S. consumers still plan to celebrate Thanksgiving, and shifts in celebrations are likely to lead to shifts in shopping behavior.

halloween insights

The Tricky Business of Treats this Halloween

Halloween Survey 2020: Consumer Behavior Predictions

As summer winds down and fall quickly approaches, consumers and brands alike are turning their focus toward all things autumn. One question on many minds is what 2020 holds for Halloween, a holiday certain to look different amidst the COVID-19 pandemic. What might the implications be for candy and snack brands who rely on Halloween as a core sales period?

labor day insights

Labor Day 2020 Promotions Review

A Detailed View of the Most Promoted Brands & Categories

Labor Day is traditionally a key promotional event, but just like everything else this year, retailer promotional strategies surrounding key events continue to shift. For this report, we analyzed our omnichannel promotional data to discover how retailers adjusted their promotions in response to on-going changes in consumers’ holiday buying behaviors.

Holiday Gifting Tracker

2020 holiday gifting trends
2020 holiday gifting trends advertising
2020 holiday gifting trends promos

Learn how your brand or category will be affected this holiday season

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