Insights into an untraditional season

2020 Holiday Insights

Access deep, omnichannel consumer and competitive insights into the remaining holiday events of 2020.

Real-Time, Comprehensive Holiday Insights

We’re entering into the most unpredictable holiday season in recent history. Throughout all this uncertainty, one thing is clear— the 2020 holiday season will look different from any other.

To be successful, you need access to real-time, comprehensive insights. The Numerator Holiday Hub is your resource for navigating the season. Check back for continued updates and tracking pages analyzing major holiday consumer and marketing trends.

Consumer Intentions Survey


expect they will be celebrating holidays differently this year


anticipate shopping differently for upcoming holidays


will do all or most of their holiday gift shopping online

Latest Resources

holiday shopping trends

Holiday Omnishare Tracker

Real-Time Share Data

Numerator’s interactive Holiday Omnishare Tracker monitors share of consumer spend across top retail outlets, product sectors, and demographics, throughout the 2020 holiday season. 

cyber weekend survey

Cyber Weekend 2020 Consumer Survey

Verified Shopper Survey Results

Though retailers have been running 2020 holiday deals since early October, that didn’t stop shoppers from participating in the traditional post-Thanksgiving sale events. To find out how they shopped during this unusual Black Friday/Cyber Weekend, Numerator surveyed over 10,000 verified shoppers who made purchases between Thanksgiving Day and Cyber Monday.

cyber weekend 2020

Early Read: Who Really Won Cyber Weekend 2020?

Omnichannel Share Data

Numerator has released omnichannel share data – across both brick & mortar and online outlets – to understand FMCG retailer performance over Black Friday and Cyber Weekend. Share data is provided for key retailers as well as by generation, income and ethnicity.

cyber weekend promo review

Cyber Weekend 2020 Promotions Review

Brand & Category Analysis

In the wake of a unique Black Friday/Cyber Weekend, we analyzed our omnichannel promotional data to discover how retailers shifted their promotions - if at all - from both early 2020 season deals and from Black Friday 2019.

thanksgiving concumer survey

Thanksgiving 2020 Predictions & Planning

Thanksgiving Survey 2020: Consumer Behavior Predictions

Thanksgiving is two weeks away, and for a holiday typically celebrated with shared meals and cozy gatherings, the impact of COVID-19 will certainly be felt. While it may look different this year, the majority of U.S. consumers still plan to celebrate Thanksgiving, and shifts in celebrations are likely to lead to shifts in shopping behavior.

halloween insights

The Tricky Business of Treats this Halloween

Halloween Survey 2020: Consumer Behavior Predictions

As summer winds down and fall quickly approaches, consumers and brands alike are turning their focus toward all things autumn. One question on many minds is what 2020 holds for Halloween, a holiday certain to look different amidst the COVID-19 pandemic. What might the implications be for candy and snack brands who rely on Halloween as a core sales period?

Holiday Gifting Tracker

2020 holiday gifting trends
2020 holiday gifting trends advertising
2020 holiday gifting trends promos

Learn how your brand or category will be affected this holiday season

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