Real-Time, Comprehensive Holiday Insights
We’re entering into the most unpredictable holiday season in recent history. Throughout all this uncertainty, one thing is clear— the 2020 holiday season will look different from any other.
To be successful, you need access to real-time, comprehensive insights. The Numerator Holiday Hub is your resource for navigating the season. Check back for continued updates and tracking pages analyzing major holiday consumer and marketing trends.
Consumer Intentions Survey
expect they will be celebrating holidays differently this year
anticipate shopping differently for upcoming holidays
will do all or most of their holiday gift shopping online
Latest Resources
Holiday Omnishare Tracker
Real-Time Share Data
Numerator’s interactive Holiday Omnishare Tracker monitors share of consumer spend across top retail outlets, product sectors, and demographics, throughout the 2020 holiday season.
Cyber Weekend 2020 Consumer Survey
Verified Shopper Survey Results
Though retailers have been running 2020 holiday deals since early October, that didn’t stop shoppers from participating in the traditional post-Thanksgiving sale events. To find out how they shopped during this unusual Black Friday/Cyber Weekend, Numerator surveyed over 10,000 verified shoppers who made purchases between Thanksgiving Day and Cyber Monday.
Early Read: Who Really Won Cyber Weekend 2020?
Omnichannel Share Data
Numerator has released omnichannel share data – across both brick & mortar and online outlets – to understand FMCG retailer performance over Black Friday and Cyber Weekend. Share data is provided for key retailers as well as by generation, income and ethnicity.
Cyber Weekend 2020 Promotions Review
Brand & Category Analysis
In the wake of a unique Black Friday/Cyber Weekend, we analyzed our omnichannel promotional data to discover how retailers shifted their promotions - if at all - from both early 2020 season deals and from Black Friday 2019.
Thanksgiving 2020 Predictions & Planning
Thanksgiving Survey 2020: Consumer Behavior Predictions
Thanksgiving is two weeks away, and for a holiday typically celebrated with shared meals and cozy gatherings, the impact of COVID-19 will certainly be felt. While it may look different this year, the majority of U.S. consumers still plan to celebrate Thanksgiving, and shifts in celebrations are likely to lead to shifts in shopping behavior.
The Tricky Business of Treats this Halloween
Halloween Survey 2020: Consumer Behavior Predictions
As summer winds down and fall quickly approaches, consumers and brands alike are turning their focus toward all things autumn. One question on many minds is what 2020 holds for Halloween, a holiday certain to look different amidst the COVID-19 pandemic. What might the implications be for candy and snack brands who rely on Halloween as a core sales period?
Holiday Gifting Tracker
