Real-Time, Comprehensive Holiday Insights
The pandemic continues to affect the ways consumers shop and celebrate the spring holidays in 2021. To be successful, you need access to real-time, comprehensive insights. Check back for continued updates and tracking pages analyzing major holiday consumer and marketing trends.
Q1 2021 Consumer Intentions Survey
fewer households expect to spend money on Valentine's gifts this year
will be staying home for St. Patrick's Day due to COVID-19
expect to spend more on Easter food, drink and decorations this year
Latest Resources
Consumer Game Plans for Super Bowl LV
Viewing & Shopping Plans
With kickoff less than three weeks away, Super Bowl LV will mark yet another major event during the COVID-19 pandemic. The game will undoubtedly look different this year: by necessity, attendance will be at an all-time low. But how— and if— individuals choose to watch the game outside the stadium will also differ this year, creating implications for food & drink manufacturers, retailers, and advertisers.
Holiday Omnishare Tracker
Real-Time Share Data
Numerator’s interactive Holiday Omnishare Tracker monitors share of consumer spend across top retail outlets, product sectors, and demographics, throughout the 2020 holiday season.
Cyber Weekend 2020 Consumer Survey
Verified Shopper Survey Results
Though retailers have been running 2020 holiday deals since early October, that didn’t stop shoppers from participating in the traditional post-Thanksgiving sale events. To find out how they shopped during this unusual Black Friday/Cyber Weekend, Numerator surveyed over 10,000 verified shoppers who made purchases between Thanksgiving Day and Cyber Monday.
Early Read: Who Really Won Cyber Weekend 2020?
Omnichannel Share Data
Numerator has released omnichannel share data – across both brick & mortar and online outlets – to understand FMCG retailer performance over Black Friday and Cyber Weekend. Share data is provided for key retailers as well as by generation, income and ethnicity.
Cyber Weekend 2020 Promotions Review
Brand & Category Analysis
In the wake of a unique Black Friday/Cyber Weekend, we analyzed our omnichannel promotional data to discover how retailers shifted their promotions - if at all - from both early 2020 season deals and from Black Friday 2019.