Who turns to clicks just
after leaving the bricks?

Numerator’s cross-shopping analysis quantifies the effect of showrooming– when consumers visit a brick-and-mortar store and then buy online. The study highlights the dynamic relationship between in-store and online shopping, focusing on four of the largest retailers in the United States: Amazon, Walmart, Target and Costco. When consumers walk out of a brick-and-mortar location, how many turn to Amazon within a day to supplement their trip?


Shoppers may be shifting online, but you can take these insights offline.

For those looking for a static, offline version of this study, download a summary report with all the same insights from the interactive dashboard above. 

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