Numerator is now publishing a weekly Early Read, or “live” Shopping Behavior Index to provide needed visibility into consumer buying behavior shifts driven by the Coronavirus.
The Numerator Early Read Shopping Behavior Index tracks U.S. consumer buying behavior versus year ago across 18 retail channels for the most recent two weeks. Just as voting polls provide indicators well before the poll closes, Early Read data will provide shopping behavior patterns and indicators on a more live or real-time basis.
Please review the guide below for how to think about Early Read data.
By combining Early Read “live” data with the more stable Shopping Behavior Index each week, we will provide you with the fastest, most complete understanding of consumer behavior so you can make more informed real-time decisions about your business during the outbreak.