Following the murders of George Floyd, Breonna Taylor, and Ahmaud Arbery people gathered across the nation, and the world, to demand racial equality and social justice. This movement wasn’t solely taking place in the streets, like many social movements or large scale events, it was being reflected in advertising. For the purpose of this analysis, racial justice messaging is defined as including the terms Black Lives Matter, Racial Equality, Racism, Juneteenth, George Floyd, Breonna Taylor, and/or Ahmaud Arbery.
Download the exclusive report to find out how & where advertisers responded to the movement with Numerator’s Ad Trend Spotlight, powered by Numerator’s Ad Intel data.
