As consumers become increasingly focused on health and wellness, candy brands are challenged to craft promotional strategies that resonate, particularly as promotions continue to shift towards digital.

Watch Senior Customer Success Managers Rebecca Havrilla and Katelyn Kizys review recent promotional and shopper trends observed within the candy category, and offer a forward look at what to expect in 2024. Watch on demand today for actionable insights to incorporate into your trade strategy, including:

• An analysis of recent Candy promotional activity
• A review of category performance metrics
• The impact of digital promotions on the category
• Trends in theming and messaging
• Expected shifts in the promotional landscape for 2024