Increase alpha with comprehensive consumer data.

Consumer behavior is leading indicator of future growth. Differentiate your investment strategy comprehensive, real-time consumer data.


Alternative data to enhance your evaluations.

The market landscape is changing faster than ever, and traditional data sources can’t keep up. Consumer behavior is a key driver of sales growth for any company. Our industry-leading consumer data provides insight into current company performance and helps accurately forecast future implications for sales growth — ahead of earnings calls

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Single-sourced, Omnichannel View

Track verified purchase behaviors across all channels — from C-Store to Big Box to eCommerce

Variety of Consumer Sectors

Explore data across multiple sectors including F&B, Health & Beauty, Pet, Baby, Restaurant, and more.

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Every Type of Shopper

Access purchase data covering even hard to find demographics, like Gen Z and low-income households.

Better insights for better investment decisions.

You’re missing more than half (55%) of shopping if you’re relying solely on traditionally tracked channels.

Start seeing more trips, more channels, and more insights with Numerator’s modern consumer panel.

Numerator is the premier provider of consumer data to the world’s leading corporates

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Numerator's OmniPanel by the numbers.

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Active Panelists
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More Trips than Legacy Panels
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Survey Response Rate

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The Impact of GLP-1 Growth on the CPG Industry

Explore the impact of the rising use of GLP-1 medications like Ozempic and Wegovy on consumer behavior, and the implications for consumer packaged goods companies.

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Local Housing Markets' Impact on the Home Improvement Sector

Rising interest rates and home prices have fundamentally altered con­sumer demand and purchasing power, however the impact on the housing market will vary regionally. How will home buying behaviors shift and what does that mean for consumer spending in related consumer goods categories?

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The Impact of Ending Emergency SNAP Allotments

Explore the impact of the end of the Emergency SNAP Benefits program. Which categories are showing volume declines, and how have brand preferences changed among SNAP users? Hear directly from SNAP shoppers who’ve experienced a reduction in benefits and how they’re adjusting their shopping habits in response.

Grow more with modern insights.

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Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.