For general merchandise brands, every purchase is a critical opportunity to understand the consumer. With longer purchase cycles, there are fewer chances to learn what truly influences decisions. Traditional surveys built on recall often fall short, relying on incomplete or inaccurate memories and requiring screeners that add cost and inefficiency. For a clearer picture of decision drivers, brands need precise, behavior-based insights captured in the moment.

Watch as Numerator’s Laura Mahoney, Market Research Strategy Director; Jason Walker, Senior Research Consultant; and Adam Roberts, Product Director. They explore how general merchandise brands can reach verified buyers based on actual purchase behavior—eliminating the need for screeners, reducing recall bias, and minimizing incidence cost—while leveraging deep behavioral data from highly engaged consumers to uncover the attitudes driving purchase decisions through short, targeted surveys.

In this session, you’ll learn:

• An overview of Numerator’s Verified Voices offering and how to determine the right approach based on your business questions
• Common Verified Voices survey types and use cases across the general merchandise sector
• How recent enhancements to our Verified Voices DIY survey platform—featuring examples of three survey types and streamlined survey creation—enable real-time consumer insights to help brands refine strategy and drive growth