In today’s uncertain economic landscape, shoppers are rethinking where and how they buy as they increasingly prioritize value. As a result, promotions have reemerged as a critical lever for growth—but not all promotions are equally effective at capturing price sensitive consumers.

Watch our webinar on demand as Judy Ritch, Sr. Director of Product, Promotions and Kaitlin Ebert, Customer Success Team Lead, explore how brands and retailers can optimize their promotional strategies for maximum impact and efficiency in this volatile landscape. Drawing on Numerator’s latest insights into consumer sentiment, private label growth, and evolving SNAP impacts, they demonstrate how to craft a promotional mix that aligns with market shifts and resonates with key shopper segments.

What You’ll Learn:

• How generational and income differences shape promotion responsiveness
• The latest trends in private label performance and promotional ad share
• How to identify which promotions actually drive incremental sales and new shopper growth
• The implications of SNAP program changes — and how to time promotions to align with shopper needs
• How to balance offer depth, cadence, and structure to avoid wasted spend and build loyalty